Welcome to 2014!
This year I hope to launch a few new products. In order to do this I need to ensure I have procedures in place for marketing and client contact.
Having a great marking plan can help reach your target market, boost customer sales and get those “word of mouth” referrals we all love.
This week I have been doing research into marketing my business and the best ways to help me achieve my goals for 2014. I don’t have a big marketing budget to be able to spend, so am looking into more cost effective ways to market my business and still keep cash flow in check.
Without clients, a business will not survive. A business needs to understand the value of marketing and understand that people are unlikely to use your service unless they know who you are and what makes you the better choice over some of your competitors.
It’s important to build your brand. In order to do this you need to know who your target audience are, what you have that your competitors don’t have, what your competitors have that you don’t have and what it is you want to achieve.
The next thing to do is to write a marketing plan…yep take out your pen and paper and have a good old fashioned brain storming session. Some questions to ask yourself are:
- How can you meet your target market’s needs?
- What are your competitor’s strengths and weaknesses?
- Are you in a position where clients can see the benefits of your services?
- What makes you stand out above the rest?
- What can you offer that others cant?
From here, it’s time to map out your strategy. This should include ideas on how to market, what channels will be used, what timeframes will be set, what will you need in order to get things moving, will this require a budget (if so, what are the costing’s), will the team need to be motivated in order for them to on-sell and do you need any outside help.
I’m about to start writing my marketing plan for 2014 based on the above research I have done. It’s been a little overwhelming with all the info out there on Marketing Strategies. As I don’t have a big budget, most of my marketing will be done online and face to face networking. I have also been very lucky over the past 4 years and receive most of my work via referral from other/past clients, so I would like to focus a little on this also and offer incentives to current clients….wish me luck!
Bringing balance to your life!